About

Tara Punzone
Owner/Chef of Pura Vita

Chef Tara Punzone is an Italian American from New York, who has thrived on a vegan diet for over 30 years. Her passion for healthy southern Italian food has been evolving since her childhood when she made the decision to adopt a vegan lifestyle. It was then Tara began converting all her family’s traditional dishes to vegan versions of the same, without compromise.

Pura Vita West Hollywood, opened in 2018, is the first 100% Plant-Based Italian Restaurant and Wine Bar in the USA! At Pura Vita we have created a unique dining experience that has the ambiance of a New York City wine bar with a traditional menu reflecting the best of Southern Italy. We pride ourselves on using the best organic, sustainable, clean, plant-based ingredients. Additionally, we have many organic gluten-free options so that all guests can enjoy our dishes.

Pura Vita Pizzeria was opened 2 years later, right next door to Pura Vita. The Pizzeria offers 100% Plant-Based scratch-made Neapolitan style pizzas. Pura Vita and the Pizzeria are now operated as one business, side by side, in West Hollywood.

Pura Vita Redondo Beach is our third location. Here we offer our traditional pastas and Neapolitan pizzas and feature a full craft cocktail bar with beachfront outdoor dining and breathtaking sunset views.

Pura Vita welcomes everyone to come and enjoy our incredible plant-based Italian dishes, natural and biodynamic wines, organic cocktails and charming ambiance.